Category: News

Business Scams – A Learning Series – Lesson 3: Tech Support Scams
INTRODUCTION Most of our businesses are dependent on computers to operate.  Whether you’re a solopreneur with a laptop or you have a dozen networked devices, you and your business most likely depend on a computer. As Bill Gates famously said, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully […]
Youtube Shorts, How to Leverage Them
Introduction Have you ever had a teacher tell you to pay attention? My grandmother used to say, “You have the attention span of a goldfish.” To which I would generally reply, “Sorry? I wasn’t paying attention.” Well, turns out, grandma wasn’t far off. A goldfish’s attention span is roughly nine seconds. In a study by […]
Business Scams – A Learning Series – Lesson 2: Business Directory Scams
INTRODUCTION In 1886,  The Chicago Telephone Company hired Reuben H. Donnelley, a publisher, to publish telephone directories.   He published a residential telephone directory that listed individuals alphabetically. He also published a business telephone directory which listed business by category. To make it stand out from the personal directory, the business directory was printed on yellow […]
Business Scams – A Learning Series – Lesson 1: Text Scams
INTRODUCTION Small business owners work hard. So do scammers. The FBI reports a 65% increase in losses due to scams since the beginning of the COVID-19 pandemic. With everyone at home, scammers took the opportunity to level up the playing field and increase the hunt for unprotected businesses. Businesses are now more at risk than […]
Leveraging NFTs for Small Businesses
Introduction If you’ve been hearing a lot about NFT’s recently and have no idea what they are – you’re not alone. NFT’s are everywhere. From exchange sites like OpenSea and Magic Eden, to the local taco shop, NFT’s are sparking the imagination of entrepreneurs around the world due to the endless opportunities they provide to […]
Social Media Trends In 2023
According to Kepios, there are 4.7 billion social media users worldwide, that is 59% of the world’s population! This number will most likely grow in 2023 because the number of global social media users is expected to grow to 6 billion in 2027. The “Top Creators of 2022”, according to Forbes, produce yearly revenues of up […]
Production Insurance and Why Content Creators Need It
You’re a content creator working on YouTube videos, not a Hollywood producer helming a multimillion-dollar production. So, do you really need production insurance? The answer is, “What, are you crazy?? Of course you do!” Whether you’ve worked on a YouTube video, or a Tom Cruise blockbuster, you’ve seen things go wrong. Camera problems, weather, traffic […]
7 YouTube Trends Content Creators Need to Know
Apr 23, 2005, the video “Me at the Zoo” launched the YouTube platform and changed the world. Since then, YouTube has grown to become the second most popular website on the internet, after Google. From that first 18 second video, 400 hours of video are uploaded to the YouTube platform every minute. And there doesn’t […]