Cookie Policy

This Cookie Policy was last updated on October 31, 2023.


The Semaphore family of companies includes Semaphore Brand Solutions, Inc., Semaphore Talent Solutions, Inc., Semaphore Syndication LLC, Semaphore Premier Licensing LLC, Semaphore Insurance Solutions, LLC, Semaphore Corporate Solutions, Inc. and Semaphore Tax & Business Solutions, Inc. (collectively referred to herein as the “Company,” “us,” or “we”). The Company owns and operates (the “Website”) and is the primary controller of personal information as defined below. “You,” “your,” and “yours” mean the visitor or user of the Website. We respect your privacy and are committed to protecting it through our compliance with this policy. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Cookies Policy.

“Personal information” under the California Consumer Privacy Act (“CCPA”) means information by which you can be identified or that could reasonably be attached to your identity or your household, such as your name, address, email address, telephone number, or other identifiers you may be linked to online. “You,” “your,” and “yours” mean the visitor or user of the Company Website or one of its other websites as defined below.

This Cookies Policy describes the specific cookies and other tracking devices used on the Website; the information collected through those Cookies or other devices; how that information is collected, used, and shared; and how to opt out of Cookies, among other things. This Cookies Policy applies when you use, visit, or otherwise engage with the Website or any of the Company’s subsidiary websites and may be supplemented by our Terms of Use or Privacy Policy.

Tools of the Track (What we use to track your information)

Cookies, web beacons, and tracking pixels assist with, among other things, recording your user preferences, tracking the pages you visit, and keeping track of the services that you have used. Cookies help us understand how the Website is being used and allow us to improve your user experience.

  • Cookies are small data files generated by a website and saved by your web browser. The files contain a unique identifier that allows a website or mobile app to recognize you and your device. The files created while you navigate through different websites are saved on your computer for specific amounts of time. Those files are saved with unique identifiers specific to you and your computer. When the cookie is downloaded, it communicates with your server about information from the website you are on, such as a username and password. Then, the server reads the information and can serve you information specifically catered to you and your web browsing.
  • Web beacons and tracking pixels are different kinds of trackers that allow website operators to track how you use specific websites. There are usually pixel-sized clear, graphic files activated when you visit a website and navigate around the internet; they are snippets of code that tell website operators what you are doing on their website so they can optimize the features that are used most frequently.
  • Web beacons and tracking pixels can gather a lot of data about you and how you interact with the internet, including data about pages you view, ads you click, your operating system, devices you use, when and what you do when you visit a website, and your IP address.
  • Web beacons and tracking pixels are often used in conjunction with cookies, but don’t exactly do the same thing. Tracking pixels communicate directly to your computer’s servers, so there’s no download process like with cookies. This is also why web beacons and tracking pixels can track your use across devices.
  • While you can opt out of cookies, you do not have the ability to opt out of web beacons or tracking pixels. This is because beacons and pixels are not downloaded onto your computer, and instead, communicate with remote servers directly; this means they are only used or active when you are accessing a specific website.

If you have any questions about our Website’s use of cookies, web beacons, and/or tracking pixels, please email us at

The Cookies We Use

Cookie Name Source Purpose Expiry
_ga Google analytics Used to distinguish users. Two years
_gid Google analytics Used to distinguish users. Twenty-four hours
_gat Google analytics Throttles request rate. One minute
_gcl_au Google AdSense Used to store and track conversions. Three months
SAPISID Google Enables Google to collect user information for videos hosted by YouTube. Two years
HSID Google Retains Google login information. Two years
SSID Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website. Two years
SID Google Holds digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time for security purposes. Two years
APISID Google Used for targeting purposes to build a profile of the website visitor’s interests. Two years
_Secure-3PAPISID Google Builds a profile of website visitor interests to show relevant and personalized ads through retargeting. Two months
_Secure-3PSIDCC Google Builds a profile of website visitor interests to show relevant and personalized ads through retargeting. Two months
_Secure-3PSID Google Builds a profile of website visitor interests to show relevant and personalized ads through retargeting. Two months
player Used to save video settings. One year
vuid Stores user’s usage history. Two years

What We Do With The Information Your Cookies Collect

When you consent to our cookies, it allows the cookies to:

  • Improve the Website through personalization for you and your preferred settings.
  • Track data on how and why the Website is being used.
  • Use that data to enhance our services and the Website’s functionality.
  • Perform the services offered on the Website.

How to Disable Cookies

At any point you have the right to opt out of cookies and prevent the Website from processing your information. You can opt out of some cookies using our cookie settings.

Alternatively, you can disable cookies using your web browser on each device where you access the internet. Since cookies are stored in your browser, each one will have their own way to disable and manage cookies.

Chrome: Navigate to your Chrome settings by clicking the three dots in the right-hand corner of your window and hitting “Settings.” Then, scroll to “Privacy and Security” and click “Cookies and other site data.”

Firefox: Find your preferences menu by using the menu bar at the top of the screen. Navigate to the “Security and Privacy” panel of your preferences and scroll to “Enhanced Tracking Protection.” From there you can select “Custom” and check the cookies you want to allow, as well as block certain cookies or set up website-specific rules.

Safari: Go to your preferences via the “Safari” tab on the menu bar. Then, click “Privacy” and “Manage Website Data.” From there, you can see what cookies are active and manage what cookies are allowed and when. If Safari is your normal web browser, you can also generate a “Privacy Report” from the “Safari” tab on the menu bar, which details exactly which cookies are tracking what information on your device.

Internet Explorer: Click the image of the gear in the top right screen, and then navigate to the Privacy tab. There, select “Advanced.” On that page, you’ll be able to manage both first-person and third-person cookies.

On most browsers you have the control to manage what websites are allowed to use cookies, when websites can use cookies, what cookies sites can use, and when websites are blocked from cookies. Keep in mind that banning all cookies will prevent your access to certain websites that rely on cookies to work. Whether cookies are required for access to a specific website this is wholly up to the discretion of the website operator, managing cookies on a more individual, by-use basis can protect your privacy while still allowing you full access to the internet.

Your Rights

The CCPA provides California resident-consumers with specific rights regarding how your personal information is collected, used, and shared through our Website:

  • Right to request access to your collected information.
  • Right to notice of what information will be collected.
  • Right to consent—or not consent—to the Website’s use of cookies.
  • Right to request that we delete your information.
  • Right to non-discrimination if you choose to exercise one of these rights.

For more information on the CCPA and consumer rights, see our Privacy Policy.

Contact Us

Please see our Privacy Policy or our Terms of Use for more information on personal information use and the Website.

If you would like to file a request for information or deletion or have questions or comments about this Privacy Policy, please contact us at:

Semaphore HQ

16420 Bake Parkway

Irvine, CA 92618


Phone: (949) 215-9900

Hours: M-F, 8:30AM – 8:30PM