Category: Influencer

Starting a Business: Common Mistakes Influencers Make
The “Don’ts” of Starting a New Business for Creators 55% of adults in the United States have, or will start, a business in their life.  The most powerful motivating factor behind this surprising statistic is the appeal of financial freedom and the ability to-be your own boss. Content creators are more motivated than ever to […]
Getting Started with Freelance Taxes: A Beginner’s Guide
Intro You’re a busy freelancer. We get it, and we get you. You may wonder if what you do and how much you make has a bearing on how you pay taxes and how much you will owe. The simple answer to this is yes. We have some useful tips you should know about your […]
The Future of the Creator Economy
Intro The “creator economy”-most people would be a bit confused if anyone tried to explain that “creator” is actually a job. Mike Bienstock-CEO of the Semaphore Faily of Companies- focuses on the Creator Economy in his LinkedIn post “Still think the Creator Economy is Child’s Play?” In his LinkedIn post Mike suggests that “Personal Brand […]
Licensing 101: The Basics of Product Licensing
Have you ever imagined how your product can break into the big retail stores and reach more fans? Enter Semaphore Premier Licensing. We have experts that can help you navigate through this long and tedious process. Let’s start with the basics – what is product licensing? We interviewed our “in-house” expert, Scott MacDonald,   COO of […]
Business Scams – A Learning Series Lesson 5: Fraudulent Billing Scams
INTRODUCTION If you have a business, your business receives invoices for gear you buy, things you rent, and services you contract. Your business produces invoices for services you provide, or products you sell.  Your business might get multiple invoices for the same product or service; and If your business does any transactions with the federal, […]
Minding the GAAP
Introduction McDonalds founder Ray Kroc once said, “It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.” Small Business owners know that if they don’t have principles, they can soon wind up bankrupt and that their number one job is to protect their business by establishing a strong […]
The Gen Z Guide to Taxes and Money
Introduction Do you remember Aesop’s fable The Ants and the Grasshopper? There’s a lot we can learn from a Greek writer who lived nearly 3,000 years ago. If you’re not familiar with the story, the basics are: The Ants work hard all summer and put away food for the winter. The Grasshopper is busy making […]
Youtube Shorts, How to Leverage Them
Introduction Have you ever had a teacher tell you to pay attention? My grandmother used to say, “You have the attention span of a goldfish.” To which I would generally reply, “Sorry? I wasn’t paying attention.” Well, turns out, grandma wasn’t far off. A goldfish’s attention span is roughly nine seconds. In a study by […]
Social Media Trends In 2023
According to Kepios, there are 4.7 billion social media users worldwide, that is 59% of the world’s population! This number will most likely grow in 2023 because the number of global social media users is expected to grow to 6 billion in 2027. The “Top Creators of 2022”, according to Forbes, produce yearly revenues of up […]